Adidas Store Opening Mailer
Development of an event mailer for the fictional grand opening of an Adidas store in Peoria, IL. This was created when the movie Barbie (2023) was recently released in theaters and was seen to be a huge success. The concept leveraged the movie's cultural momentum to create a mailer that catches the eye. It uses the impact of the photography (colorful, bold, recognizable) and pairs it with Adidas branding (logos, type, and Adidas shoe).
